Performance

You’re in the right place whether you’re looking to hire a paid ads expert, a sales funnel architect, or a product marketer.
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services

Our approach

services

Find the winning channel that suits business goals. Measure what works and optimise for traffic, lead generation, and conversions.

More about us

We are experts in

Paid social

Generate awareness and acquisition by promoting branded content to audiences via social media. Social advertising expands a company’s reach and customer base in a quantifiable way. Prospects are targeted based on interests, demographics, and online behaviour.

How we can help

To start, we help reach new customers by selecting the right social platform for an audience. Then, we create content (videos, images, designs) and set up campaigns to reach the target audience. Once campaigns are live, we continuously measure and optimise performance.

Platforms include:

  • Facebook (Instagram)
  • TikTok
  • Pinterest
  • Quora
  • LinkedIn
  • Youtube
  • Reddit

Deliverables

  • Lead generation campaigns
  • Dashboarding and visualising ad performance
  • Maintenance

Search Ads

Advertise on the most widely-used search engines in the world. With search ads, businesses target specific keywords and pay a variable amount per click. This lets companies compete with each other to display their ads to high-intent audiences.

How we can help

Starting with the metric to improve, we run tests that establish a winning platform and ad type (e.g. search or display). We fine-tune copy, match tone of voice, and build keyword lists to drive the campaign goal (e.g. brand awareness, lead generation or conversion). Every piece of content is drafted manually, no templates, we make sure your ads fit your brand and your desired customer's language.

SEO

When prospects have a question, in most cases they turn to search engines like Google. Search Engine Optimisation (SEO) ensures an online business is eligible to rank for searches related to a product or service.

How we can help

Our team’s goal is a mid to long-term strategy to claim online real estate and gradually grow organic traffic. We cover on-page, off-page, and technical SEO. Some of the metrics we optimise for include domain authority, backlinks, and keyword ranking.

Deliverables

  • SEO site audit
  • Short-term focus on quick wins related to site health & infrastructure
  • Mid to long-term SEO strategy
  • Bi-weekly /Monthly website crawls using Ahrefs
  • Search Console and Analytics
  • Monthly analysis, optimisation and maintenance
  • Keyword research, analysis and strategy
  • Backlink analysis and strategy

Influencer marketing

The modern-day spin-off of traditional PR, influencer marketing leverages the power of ‘word of mouth’ and referrals. Brands today collaborate with influencers to tap into existing audiences. Companies benefit from exposure, receive engaging user-generated content, and improve brand trust.

How we can help

We help companies identify relevant influencers for their target audience and build campaigns that match their current business goals — from awareness to acquisition. We also assist with influencer outreach schedules and templates.

Demand gen (B2B)

The age of traditional outbound sales may be coming to an end. Instead, B2B brands are becoming increasingly focused on demand generation. By becoming the thought and community leaders around certain issues, companies are turning audiences into high-intent leads.

How we can help

With a range of expertise from content marketing to paid marketing, our team builds awareness campaigns that draw in audiences to learn more. We tailor messaging and content to address specific audience questions and challenges. This results in informed, warmed up leads for sales to convert.

Deliverables

  • Content strategy
  • Awareness ad campaigns
  • LinkedIn marketing
  • Nurture email flows

Account-based marketing)

Account-based marketing creates a personalised buying experience per buyer persona or audience segment. This highly-tailored approach improves the probability of closing deals compared to that expected from cold outreach.

How we can help

To kick start account-based marketing efforts, we identify the warmest leads and divide prospects into segments. Then, we set up a plan for relationship-building and nurturing. The success of ABM depends on value creation for prospects, meaning messaging is tailored to meet individual account needs.

Deliverables

  • Create sales materials
  • Lead gens
  • Content / blogposts
  • Personalised demo’s
  • Sales scripts

Think we should talk?

Email us

double@double-agency.com

Call us

+31623055590
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