Keeping up with the trendsetters
Scaling TikTok for Business
Something wasn't adding up. Based on TikTok's unreal success, businesses should have been flooding in to partner up as advertisers...
Situation
With an audience of over one billion active users and a consolidated spot as the #1 most downloaded app on mobile phones, TikTok is a massive player. When TikTok launched its advertising platform—TikTok for Business—the goals was simple: to onboard big advertisers onto the platform as quickly as possible, and make them feel at home. TikTok collaborated with Double in the creation of creative content, attractive landing pages, and educational lead captures across multiple campaigns.
Strategy
Execution at breakneck speed. That’s the only common denominator for the various scopes of work we executed for TikTok. The TikTok team knew they could rely on fast turnaround and technical expertise to resolve whatever pesky challenges they bumped into on the road to social dominance. Whether it was in helping resolve technical DNS issues to streamline email sender reputation or creating eye-popping animated GIFs, we always knew that speed was of the essence.
Our process
Milestones
Creatives & content
The outspoken TikTok brand is in an insatiable need of flashy, outspoken creative and content. Whether it’s on social media, for physical events or in their email marketing to advertisers... everything needs to be colorful, outspoken and on-brand. Over the years, we’ve helped TikTok create everything from email marketing creatives and landing page templates to PDF guides and animated GIFs, and anything in between.
Resource pages
Not all agencies are up for the speed of execution that’s needed to keep TikTok HQ happy and humming along. Whether it was the creation of the minisite for a series of events across all US states, or the content of a resources hub for advertisers, we always worked under tight deadlines to create the best creative solutions we could, whilst always pushing for activation and conversions.
Cannes Lions hashtag challenge
What to do when Cannes Lions comes around, and you happen to be the world’s largest emerging creative platform? Well, you run a hashtag challenge of course, so that all the bottom-up creative talent can be put on full display. We helped TikTok with the technical setup of the Cannes Lions hashtag challenge, design and build the mini-site, wire up all the required tooling, and fix any last-minute issues until hours before launch.