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Blog
Read our latest articles on marketing, effectiveness and trends.
Effective User Onboarding: How to get people to actually use your product
One of the most shocking statistics that most marketers are not aware of is...
5 tips on creating long form content that converts
Even short-form content is too long and too boring for people who aren't interested in it. Don't optimise for those people. Optimise for the buyer.
Outbound is the fastest way to optimise
Outbound marketing involves approaching your prospects directly - either online, in person, or over the phone.
Lack of empathy is costing you conversions
Have you ever felt excited to click on a "join our newsletter" link and enter your details? Most definitely not. What about free pdf downloads?
Customer research like a pro (even if you aren’t one)
Three customer research methods to know your customer intimately.
5 examples of successful remote teams that make it look easy
It took a global pandemic to convince most companies that going remote was a smart move. The fears, the hesitation, the scramble for control over this new way to work was palpable in 2020. Turns out, it was all unnecessary.
Lack of empathy is costing you conversions
Have you ever felt excited to click on a "join our newsletter" link and enter your details? Most definitely not. What about free pdf downloads?
5 tips on creating long form content that converts
Even short-form content is too long and too boring for people who aren't interested in it. Don't optimise for those people. Optimise for the buyer.
Customer research like a pro (even if you aren’t one)
Three customer research methods to know your customer intimately.