We’ve cracked open our skills and emptied out our marketing marbles.

Create long form content that converts

Goldfish have an attention span of 9 seconds - that’s 1 second longer than your customers do.

Lack of empathy is costing you conversions (and here is how to fix it)

Have you ever felt excited to click on a "join our newsletter" link and enter your details?

We’re donating 1% of our revenue to charity

Donating money is much easier when we know and agree with where it’s going. Understandable, of course, but is it fair that our selective ignorance keeps us from making meaningful donations?

Great marketers are effective first, efficient second

The words 'effective' and 'efficient' are often used interchangeably. But when it comes to marketers, the two mean very different things.

Customer research like a pro (even if you aren’t one)

Quick customer research wins that you probably aren't implementing.

How do they do it? Remote teams that make it look easy

How 5 giants are making the switch to remote look like pie.

Not knowing your customers is slowly killing you

Think you know your customers intimately? Think again.

Want to hire the best talent? Hire remote

Remote work has made hidden gems more accessible. When will you take advantage?

Lead magnets are dead

Stop repulsing your prospects

Write ads that kill by understanding narrative device

Leave behind the writing style of the masses

Write like a lawyer first, copywriter second

The writing technique that’s dramatically improved our conversions

Learning new things - featuring Sandy

Breaking down the process behind our copywriter's learning

Phase II, The mini-brand

Seems like many startups —especially bootstrapped ones— hit a plateau of sorts after a year or two in business.

Mind state & pattern interrupts

3 little thought experiments, that immediately help you write better ads…

What's a customer worth?

Calculating the lifetime value of your customers is an essential step in (data-driven) marketing. Without that, you can't evaluate your kpi's and marketing campaigns.

Branding isn't your logo

Branding is an incredibly powerful vector in your overall growth mix. But you have to understand what it is actually about.

How I learned to love emails

An introduction into sales, and how you've probably done it before.

Stop marketing now.

Start making your customers happy. How the relationship with your customers is so much more important than you think. In every stage of your business.

The customer equation

There is one gold equation in every business. And it goes like this. Business try to make more money than they spend.