The first principles of modern growth marketing.

#Marketing

We’re donating 1% of our revenue to charity

Donating money is much easier when we know and agree with where it’s going. Understandable, of course, but is it fair that our selective ignorance keeps us from making meaningful donations?

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#Marketing

Great marketers are effective first, efficient second

The words 'effective' and 'efficient' are often used interchangeably. But when it comes to marketers, the two mean very different things.

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#RemoteWork

How do they do it? Remote teams that make it look easy

How 5 giants are making the switch to remote look like pie.

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#Hiring

Want to hire the best talent? Hire remote

Remote work has made hidden gems more accessible. When will you take advantage?

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Join thousands of others. Become a confident growth marketer.

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#CustomerResearch

Not knowing your customers is slowly killing you

Think you know your customers intimately? Think again.

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#CustomerResearch

Customer research like a pro (even if you aren’t one)

Quick customer research wins that you probably aren't implementing.

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#Copywriting

Write like a lawyer first, copywriter second

The writing technique that’s dramatically improved our conversions

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#Copywriting

Stop repulsing your prospects

The jury is out, or is it? Some people see us as tricksters. And others believe we’re downright deceptive. So, how did we marketers earn our reputation?

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#Copywriting

Lead magnets are dead

We’re firm in our belief that a lot of today’s marketing is repulsive. A prime example is the current state of lead magnets: the free offers companies give you in exchange for submitting

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#Copywriting

Write ads that kill by understanding narrative device

Leave behind the writing style of the masses

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#Learning

Learning new things - featuring Sandy

Breaking down the process behind our copywriter's learning

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#Copywriting

Phase II, The mini-brand

Seems like many startups —especially bootstrapped ones— hit a plateau of sorts after a year or two in business.

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#Copywriting

Mind state & pattern interrupts

3 little thought experiments, that immediately help you write better ads…

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#Data and Analytics

What's a customer worth?

Calculating the lifetime value of your customers is an essential step in (data-driven) marketing. Without that, you can't evaluate your kpi's and marketing campaigns.

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#Getting started

Branding isn't your logo

Branding is an incredibly powerful vector in your overall growth mix. But you have to understand what it is actually about.

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#Copywriting

How I learned to love emails

An introduction into sales, and how you've probably done it before.

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#Onboarding and Retention

Stop marketing now.

Start making your customers happy. How the relationship with your customers is so much more important than you think. In every stage of your business.

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#Data and Analytics

The customer equation

There is one gold equation in every business. And it goes like this. Business try to make more money than they spend.

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You got this far because the evidence is hard to ignore: we’ve grown businesses and will grow yours, too.

Email: pieter@double-agency.com
WhatsApp: +316 230 555 90