We’ve cracked open our skills and emptied out our marketing marbles.

Outbound is the fastest way to optimise

Outbound outreach is - by far - one of the quickest ways to learn why your customers turned you down, and that information is very valuable.

Effective User Onboarding: How to get people to actually use your product

One of the most shocking statistics that most marketers are not aware of (or are actively ignoring) is that the average app will lose almost 80% of its DAUs just 3 days after installing.

5 tips on creating long form content that converts

Goldfish have an attention span of 9 seconds - that’s 1 second longer than your customers do.

Lack of empathy is costing you conversions

Have you ever felt excited to click on a "join our newsletter" link and enter your details?

We’re donating 1% of our revenue to charity

Donating money is much easier when we know and agree with where it’s going. Understandable, of course, but is it fair that our selective ignorance keeps us from making meaningful donations?

The best marketers are effective marketers first, then efficient

The words 'effective' and 'efficient' are often used interchangeably. But when it comes to marketers, the two mean very different things.

Customer research like a pro (even if you aren’t one)

Quick customer research wins that you probably aren't implementing.

5 examples of successful remote teams that make it look easy

How 5 giants are making the switch to remote look like pie.

Not knowing your customers is slowly killing you

Think you know your customers intimately? Think again.

Hire the best talent for your company? Hire remote!

Remote work has made hidden gems more accessible. When will you take advantage?

Lead magnets are dead. How to stand out & improve lead magnet quality

No-one likes being sold to. Build trust with prospects to increase sales

Avoid triggering this reflex

How writing with logic will boost the quality of your copywriting

Write like a lawyer first, copywriter second

Write ads that kill by using narrative device and telling a story

The writing technique that’s dramatically improved our conversions

A talk with our expert copywriter on the process of continuous learning

Breaking down the process behind our copywriter's learning

What happens after the startup phase is over? Phase II, The mini-brand

Seems like many startups —especially bootstrapped ones— hit a plateau of sorts after a year or two in business.

This little experiment or ad exercise, will help you write better ads

Mind state & pattern interrupts

What's a customer worth?

Calculating the lifetime value of your customers is an essential step in (data-driven) marketing. Without that, you can't evaluate your kpi's and marketing campaigns.

Want to improve your branding? Remember: Branding isn't your logo

Branding is an incredibly powerful vector in your overall growth mix. But you have to understand what it is actually about.

About persuasive writing and e-mail marketing sales funnels

An introduction into sales, and how you've probably done it before.

Happy customers tell their friends about you & improve your business

Start making your customers happy. How the relationship with your customers is so much more important than you think. In every stage of your business.

The customer equation

There is one gold equation in every business. And it goes like this. Business try to make more money than they spend.