Outbound outreach is - by far - one of the quickest ways to learn why your customers turned you down, and that information is very valuable.
One of the most shocking statistics that most marketers are not aware of (or are actively ignoring) is that the average app will lose almost 80% of its DAUs just 3 days after installing.
Goldfish have an attention span of 9 seconds - that’s 1 second longer than your customers do.
Have you ever felt excited to click on a "join our newsletter" link and enter your details?
Donating money is much easier when we know and agree with where it’s going. Understandable, of course, but is it fair that our selective ignorance keeps us from making meaningful donations?
The words 'effective' and 'efficient' are often used interchangeably. But when it comes to marketers, the two mean very different things.
Quick customer research wins that you probably aren't implementing.
How 5 giants are making the switch to remote look like pie.
Think you know your customers intimately? Think again.
Remote work has made hidden gems more accessible. When will you take advantage?
Avoid triggering this reflex
Write like a lawyer first, copywriter second
The writing technique that’s dramatically improved our conversions
Breaking down the process behind our copywriter's learning
Seems like many startups —especially bootstrapped ones— hit a plateau of sorts after a year or two in business.
Mind state & pattern interrupts
Calculating the lifetime value of your customers is an essential step in (data-driven) marketing. Without that, you can't evaluate your kpi's and marketing campaigns.
Branding is an incredibly powerful vector in your overall growth mix. But you have to understand what it is actually about.
An introduction into sales, and how you've probably done it before.
Start making your customers happy. How the relationship with your customers is so much more important than you think. In every stage of your business.
There is one gold equation in every business. And it goes like this. Business try to make more money than they spend.