The first principles of modern growth marketing.

#Copywriting

Stop repulsing your prospects

The jury is out, or is it? Some people see us as tricksters. And others believe we’re downright deceptive. So, how did we marketers earn our reputation?

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#Copywriting

Lead magnets are dead

We’re firm in our belief that a lot of today’s marketing is repulsive. A prime example is the current state of lead magnets: the free offers companies give you in exchange for submitting

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#Copywriting

Write ads that kill by understanding narrative device

Leave behind the writing style of the masses

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#Learning

Learning new things - featuring Sandy

Breaking down the process behind our copywriter's learning

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#Copywriting

Phase II, The mini-brand

Seems like many startups —especially bootstrapped ones— hit a plateau of sorts after a year or two in business.

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#Copywriting

Mind state & pattern interrupts

3 little thought experiments, that immediately help you write better ads…

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#Data and Analytics

What's a customer worth?

Calculating the lifetime value of your customers is an essential step in (data-driven) marketing. Without that, you can't evaluate your kpi's and marketing campaigns.

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#Getting started

Branding isn't your logo

Branding is an incredibly powerful vector in your overall growth mix. But you have to understand what it is actually about.

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#Copywriting

How I learned to love emails

An introduction into sales, and how you've probably done it before.

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#Onboarding and Retention

Stop marketing now.

Start making your customers happy. How the relationship with your customers is so much more important than you think. In every stage of your business.

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#Data and Analytics

The customer equation

There is one gold equation in every business. And it goes like this. Business try to make more money than they spend.

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You got this far because the evidence is hard to ignore: we’ve grown businesses and will grow yours, too.

Email: pieter@double-agency.com
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