Copywriting Phase II, The mini-brand Seems like many startups —especially bootstrapped ones— hit a plateau of sorts after a year or two in business.
Copywriting Mind state & pattern interrupts 3 little thought experiments, that immediately help you write better ads…
Copywriting How I learned to love emails I’ll tell you a classic story about the typical Friday night. I went out with my friends, we had a couple of drinks (a bit too many), and went to a club. The
Onboarding and retention Stop marketing. Start making your customers happy. Many marketers focus primarily on the acquisition of customers and they often don’t worry about the ‘quality’ of a customer. As I will explain in a bit, the quality of a customer is
Data and analytics The customer equation, Do they spend more than you do? Business try to make more money than they spend. More specifically, they try to get customers for less than they have to spend to acquire them. Sounds obvious, but for many businesses it’s
Data and analytics You can’t do marketing if you don’t know the lifetime value of your customers Calculating the lifetime value of your customers is an essential step in (data-driven) marketing. How come? Well, think of a toothbrush company that sells its toothbrushes at a price of 2 dollars. This
Getting started Branding isn't your logo Branding isn’t the first thing you think about when you talk about growth marketing. Growth has a reputation of being data nerds, that stay away from “fluffy” things like branding.
