We help growth-stage companies
do great marketing
do great marketing
Selling a $7000 printer is not the same as selling a $25 dollar hoodie. Complex products have a more elaborate sales cycle. People don’t just ‘add to cart and buy’.
Concierge Auctions
Lely
Glowforge
Selling a $7000 printer is not the same as selling a $25 dollar hoodie…
...complex products have a more elaborate sales cycle. People don’t just ‘add to cart and buy’.
Product Marketing & Content
People buy more than just the product—they buy your entire worldview and product philosophy. Product marketing and content help you communicate your values and show your worldview.
- Pillar content writing
- B2B thought-leadership
- Copywriting
- Onboarding & retention tactics
Performance & Outbound
Even complex products need ways to drive distribution at scale. We help ramp up your acquisition efforts, often via highly scalable paid channels.
- Performance marketing (Google, Meta, etc)
- Multi-channel acquisition models
- Influencers & podcasters
- Systematic outbound lead gen
Brand & Design
To drive sales in complex sales cycles requires unusual amounts of trust and commitment. Therefore, the interplay of branding and design with performance is of critical importance.
- Campaign concepting
- Website design
- Ad creatives
- Storytelling & brand creation
Analytics & Strategy
To achieve ambitious growth targets means bringing together strategic vision and hand-on execution within the same growth teams. Double always operates at the intersection of strategy and implementation.
- Product launches & new market entry
- Internationalisation
- Scaling S-curves
We helped TikTok convince corporate advertisers to shift more budget to an ad platform that prizes authenticity rather than polish (Scary, for big ol' brands!)
Payhawk - The first Bulgarian unicorn company needed help reaching new audiences, as it expands across Europe
Helping InsideTracker - the longevity poster-boy switch to new acquisition channels after influencers were saturated.
Double became my marketing team, which meant working with a bunch of razor-sharp analytical minds with strong execution power.
So where can we help you?
Marketing
& Growth Strategy
You are struggling to scale up any marketing channel, to convert or activate customers or enter a new market.
Messaging
& Positioning
Your website is not converting, customers don't understand your core value or what differentiates you from your competitors. It's hard to combine all your product offerings and speak to all personas.
Ads
& Analytics
Ad channels are not performing or hard to scale. That may look like: CPCs/ CPLs are rising, lead quality is bad or it's impossible to find out which ads or channels are working, if they do at all.
If you're still here, then chances are that we should talk!
